Fashion & Print Designer & Illustrator

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Childrenswear for High Street

This is a project for PEPCO (http://www.pepco.com.cn/), one of the biggest Childrenswear Company in China.

Against the ‘adult like’ trend in childrenswear market. Focus on the innocent and playful side of children. Working with design and marketing team closely, creating a new concept for international childrenswear.

Looking at twins always been dressed up the same by their parents, but everyone has their individual personality and taste. Showing the kid’s individuality by similar pattern but different colours, similar silhouette but different texture. Not only targeting at twins market but also for kids to have fun with the clothes.